I'm Ian Li, a Los Angeles–based Brand Designer who helps companies build brands people remember.
Over the past 5+ years, I've created visual identities, packaging systems, marketing campaigns, and digital experiences for product-driven brands. Most recently, I led the complete brand refresh at iKrusher, redesigning the company's logo, visual identity, packaging, and marketing materials across multiple touchpoints. Prior to that, I built the Felho brand from the ground up, leading brand strategy, identity development, packaging, and product visuals. The work was recognized with a 2023 GDUSA American Cannabis Graphics Award.
My work spans brand identity, packaging, digital campaigns, motion graphics, and social content. I enjoy translating complex ideas into clear, compelling visual systems that help brands stand out and connect with their audience.
Before becoming a designer, I spent several years at Louis Vuitton and Burberry, where I learned firsthand how premium brands create desire, build loyalty, and shape customer experiences. That perspective continues to influence how I approach branding today—thinking beyond logos and visuals to create cohesive experiences across every touchpoint.
Originally from Hong Kong and now based in Los Angeles, I'm passionate about building brands that are both strategic and visually distinctive.